Using and Searching the Business Directory

Using and Searching the Business Directory

Company information available in the business directory is organized in the following three levels and intended to help you build highly targeted marketing, sales, and prospect lists.

Level 1: Business search is used for looking up company information based on industry/market classification, location, type and size of business, and direct look up. Use this search to start building lists of companies your interested in researching. 

Level 2: Your Level 1 search results are presented as digital business cards which you can quickly skim through and determine whether you want to add to your company follow list. When you view details of a business card you will also be presented with a list of similar companies you can also add to your follow list. All companies on your follow list can be added to your final prospect contact list that you will use for sales, marketing and outreach campaigns. 

Level 3: While reviewing digital business cards and your follow list, business intelligence you will have access to business intelligence information about each company that you can use for further market research and make decisions whether the businesses you are reviewing are a good fit for sales and marketing campaigns.  

The following steps will walk you through both Level 1, and Level 2 search steps. The following link will walk you through Level 3 Business Intelligence search steps. Business Intelligence

Level 1: Business Directory Search

Step 1: From the top-menu search box or business page click on "Businesses".

Step 2: For direct search, enter a business name and click "Find Business". 

Step 3: To review a list of digital business cards enter your search criteria and click "Find Business". You will then see your list of digital business cards. 

1. Industry: Filtering by industry to identify companies that are part of your target market.
2. State: Select the states you are targeting to identify businesses
3. Designation: This is the type of business you're targeting. For example, annual revenue, minority owned, non-profit, etc.

The following filters are available that allow you to search and identify highly targeted lists that can be quickly researched further for your sales or supplier outreach campaigns:

Industry: Filtering by industry to identify companies that are part of your target market.

State: Select the states you are targeting to identify businesses

Designation: This is the type of business you're targeting. For example, annual revenue, minority owned, non-profit, etc.

Level 2: Digital Business Cards and Follow Lists

All Level 1 business search results are presented as digital business cards that can be easily skimmed to understand if you have further interest in the business. The following options are available when reviewing digital cards:

Option 1: Add the business to your follow list. Follow lists can be used to build your marketing, prospect, and contact lists to reach out to the company directly. You can follow a business as either a competitor, customer, prospect, or potential supplier.

Option 2: Business Intelligence and market research information is available if you select to read more about a business. When you select "Read More" about a business you will also be provided with additional digital cards of similar businesses you can also add to your follow list. More information about business intelligence can be found here. Business Intelligence